Resume

Content
Marketer

Generated monthly marketing content including blog posts, social media posts, scripts, etc.
Facilitated content partnerships and swaps with an external partner network to extend audience reach
Executed email and social media campaigns for both B2B and B2C audiences in Pardot/Salesforce
Produced monthly podcast-style webinar episodes and developed promotional content per episode
Composed email nurture journeys that generated approximately $100,000 in new opportunities within the first 3 mo. of launch

KCC Orthodontics | Katy, TX

July 2020 - February 2021

Created the blog in WordPress and published weekly posts that aligned with brand strategy
Produced media campaign materials, including one-sheets, monthly advertising copy, etc.
Coordinated and maintained monthly content calendars, project deadlines were managed and upheld
Conducted industry and audience research to inform content and support data-backed decisions
Represented marketing and branding initiatives to upper management to communicate KPIs

Wrote monthly, multi-format marketing content for both B2B and B2C audiences
Formulated the company brand book with distinct messaging segmented by audience persona
Researched industry trends and audience pain points for content planning and messaging strategy
Increased digital content KPIs from 3,000 monthly views to 15,000 within 6 mo. timeframe
Coordinated schedules across departments to ensure content calendars were upheld and project deadlines were consistently met

Common Desk | Austin, TX

October 2019 - July 2020

Co-managed internal communications and office engagement among 150+ members
Developed monthly brand-aligned blog content on industry-specific topics for both B2B and B2C
Shaped the brand voice to effectively engage a defined target audience informed by KPIs and research
Collaborated with cross-functional team members to edit, review, and finalize monthly content
Coordinated social media posting across multiple platforms and maintained consistent brand voice and messaging

Status Labs Agency | Austin, TX

May 2019 - October 2019

Integrated into third-party companies to create brand-consistent content for their B2C audiences
Conducted primary and secondary research to inform content strategy and ensure brand alignment
Created and organized digital content using SEO best practices to improve visibility and engagement
Managed multiple projects and deadlines simultaneously while maintaining excellent attention to detail
Collaborated cross-functionally with project managers, brand strategists, and developers to align content with strategic goals

Experienced in implementing best SEO practices
Excellent research skills and knowledge of citation guidelines
Strong interpersonal communication skills to maintain business and third-party relationships